John Pilger, "Power, Illusion, and America's Last taboo"
"Power, Illusion and America's Last Taboo"by John Pilger
"Two years ago I spoke about an "invisible government," a term used by Edward Bernays, one of the founders of modern propaganda. It was Bernays who, in the 1920s, invented "public relations" as a euphemism for propaganda. Deploying the ideas of his uncle, Sigmund Freud, Bernays campaigned on behalf of the tobacco industry for American women to take up smoking as an act of feminist liberation; he called cigarettes "torches of freedom." The invisible government that Bernays had in mind brought together the power of all media - PR, the press, broadcasting, advertising. It was the power of form: of branding and image-making over substance and truth - and I would like to talk today about this invisible government's most recent achievement: the rise of Barack Obama and the silencing of the left.
First, I would like to go back some 40 years to a sultry day in Vietnam. I was a young war correspondent who had just arrived in a village called Tuylon. My assignment was to write about a company of US Marines who had been sent to this village to win hearts and minds.
First, I would like to go back some 40 years to a sultry day in Vietnam. I was a young war correspondent who had just arrived in a village called Tuylon. My assignment was to write about a company of US Marines who had been sent to this village to win hearts and minds.
"My orders", said the Marine sergeant, "are to sell the American Way of Liberty as stated in the Pacification Handbook. This is designed to win the hearts and minds of folks as stated on page 86." Page 86 was headed 'WHAM: Winning Hearts and Minds.' The marine unit was a Combined Action Company which, explained the sergeant, "means that we attack these folks on Mondays and win their hearts and minds on Tuesdays". He was joking, though not quite. The sergeant, who didn't speak Vietnamese, had arrived in the village, stood up in a jeep and said through a bullhorn: "Come on out everybody, we got rice and candy and toothbrushes to give you!..."
There was silence. "Now listen, either you gooks come on out, or we're going to come right in there and get you!"
The people of Tuylon finally came out, and stood in line to receive packets of Uncle Ben's Miracle Rice, Hershey bars, party balloons and several thousand toothbrushes. Three portable, battery-operated, yellow flush lavatories were held back for the arrival of the colonel. And when the colonel arrived that evening, the district chief was summoned, and the yellow flush lavatories were unveiled. The colonel cleared his throat and produced a handwritten speech. "Mr. District Chief and all you nice people," he said, "what these gifts represent is more than the sum of their parts. They carry the spirit of America. Ladies and gentlemen, there's no place on earth like America. It's the land where miracles happen. It's a guiding light for me, and for you. In America, you see, we count ourselves as real lucky having the greatest democracy the world has ever known, and we want you nice people to share in our good fortune."
There was silence. "Now listen, either you gooks come on out, or we're going to come right in there and get you!"
The people of Tuylon finally came out, and stood in line to receive packets of Uncle Ben's Miracle Rice, Hershey bars, party balloons and several thousand toothbrushes. Three portable, battery-operated, yellow flush lavatories were held back for the arrival of the colonel. And when the colonel arrived that evening, the district chief was summoned, and the yellow flush lavatories were unveiled. The colonel cleared his throat and produced a handwritten speech. "Mr. District Chief and all you nice people," he said, "what these gifts represent is more than the sum of their parts. They carry the spirit of America. Ladies and gentlemen, there's no place on earth like America. It's the land where miracles happen. It's a guiding light for me, and for you. In America, you see, we count ourselves as real lucky having the greatest democracy the world has ever known, and we want you nice people to share in our good fortune."
Thomas Jefferson, George Washington, even John Winthrop's "city upon a hill" got a mention. All that was missing was the Star Spangled Banner playing in the background. Of course, the villagers had no idea what the colonel was talking about. When the Marines clapped, they clapped. When the colonel waved, the children waved. As he departed, the colonel shook the sergeant's hand and said: "You've got plenty of hearts and minds here. Carry on, Sergeant?" "Yessir."
In Vietnam, I witnessed many spectacles like that. I had grown up in faraway Australia on a steady cinematic diet of John Wayne, Randolph Scott, Walt Disney, the Three Stooges and Ronald Reagan. The American Way of Liberty they portrayed might well have been lifted from the WHAM handbook. I learned that the United States had won World War Two on its own and now led the "free world" as the "chosen" society. It was only much later when I read Walter Lippmann's ‘Public Opinion’ that I understood something of the power of emotions attached to false ideas and bad history.
In Vietnam, I witnessed many spectacles like that. I had grown up in faraway Australia on a steady cinematic diet of John Wayne, Randolph Scott, Walt Disney, the Three Stooges and Ronald Reagan. The American Way of Liberty they portrayed might well have been lifted from the WHAM handbook. I learned that the United States had won World War Two on its own and now led the "free world" as the "chosen" society. It was only much later when I read Walter Lippmann's ‘Public Opinion’ that I understood something of the power of emotions attached to false ideas and bad history.
Historians call this "exceptionalism" - the notion that the United States has a divine right to bring what it calls liberty to the rest of humanity. Of course, this is a very old refrain; the French and British created and celebrated their own "civilizing mission" while imposing colonial regimes that denied basic civil liberties.
However, the power of the American message is different. Whereas the Europeans were proud imperialists, Americans are trained to deny their imperialism. As Mexico was conquered and the Marines sent to rule Nicaragua, American textbooks referred to an "age of innocence." American motives were well meaning, moral, exceptional, as the colonel said. There was no ideology, they said; and this is still the received wisdom. Indeed, Americanism is an ideology that is unique because its main element is its denial that it is an ideology. It is both conservative and liberal, both right and left. All else is heresy.
However, the power of the American message is different. Whereas the Europeans were proud imperialists, Americans are trained to deny their imperialism. As Mexico was conquered and the Marines sent to rule Nicaragua, American textbooks referred to an "age of innocence." American motives were well meaning, moral, exceptional, as the colonel said. There was no ideology, they said; and this is still the received wisdom. Indeed, Americanism is an ideology that is unique because its main element is its denial that it is an ideology. It is both conservative and liberal, both right and left. All else is heresy.
Obama's is the myth that is America's last taboo. His most consistent theme was never change; it was power. The United States, he said, "leads the world in battling immediate evils and promoting the ultimate good . . . We must lead by building a 21st century military to ensure the security of our people and advance the security of all people." And there is this remarkable statement: "At moments of great peril in the past century our leaders ensured that America, by deed and by example, led and lifted the world, that a we stood and fought for the freedom sought by billions of people beyond their borders." At the National Archives on May 21, he said: "From Europe to the Pacific, we've been the nation that has shut down torture chambers and replaced tyranny with the rule of law."
Since 1945, "by deed and by example," the United States has overthrown fifty governments, including democracies, and crushed some 30 liberation movements, and supported tyrannies and set up torture chambers from Egypt to Guatemala. Countless men, women and children have been bombed to death. Bombing is apple pie. And yet, here is the 44th President of the United States, having stacked his government with warmongers and corporate fraudsters and polluters from the Bush and Clinton eras, teasing us while promising more of the same.
Since 1945, "by deed and by example," the United States has overthrown fifty governments, including democracies, and crushed some 30 liberation movements, and supported tyrannies and set up torture chambers from Egypt to Guatemala. Countless men, women and children have been bombed to death. Bombing is apple pie. And yet, here is the 44th President of the United States, having stacked his government with warmongers and corporate fraudsters and polluters from the Bush and Clinton eras, teasing us while promising more of the same.
Here is the House of Representatives, controlled by Obama's Democrats, voting to approve $16 billion for three wars and a coming presidential military budget which, in 2009, will exceed any year since the end of World War Two, including the spending peaks of the Korean and Vietnam wars. And here is a peace movement, not all of it but much of it, prepared to look the other way and believe or hope that Obama will restore, as Paul Krugman wrote in the New York Times, the "nation of moral ideals."
Daniel Ellsberg was right when he said that, under Bush, a military coup had taken place in the United States, giving the Pentagon unprecedented powers. These powers have been reinforced by the presence of Robert Gates, a Bush family crony and George W. Bush's secretary of defense, and by all the Bush Pentagon officials and generals who have kept their jobs under Obama.
Daniel Ellsberg was right when he said that, under Bush, a military coup had taken place in the United States, giving the Pentagon unprecedented powers. These powers have been reinforced by the presence of Robert Gates, a Bush family crony and George W. Bush's secretary of defense, and by all the Bush Pentagon officials and generals who have kept their jobs under Obama.
One of my favorite quotations is from Milan Kundera: "The struggle of people against power is the struggle of memory against forgetting." We should never forget that the primary goal of great power is to distract and limit our natural desire for social justice and equity and real democracy. Long ago, Bernays's invisible government of propaganda elevated big business from its unpopular status as a kind of mafia to that of a patriotic driving force. The American Way of Life began as an advertising slogan. The modern image of Santa Claus was an invention of Coca Cola.
Today, we are presented with an extraordinary opportunity, thanks to the crash of Wall Street and the revelation, for ordinary people, that the free market has nothing to do with freedom. The opportunity is to recognize a stirring in America that is unfamiliar to many on the left, but is related to a great popular movement growing all over the world.
Across the world, social movements and grassroots organizations have emerged to fight free market dogma. They have educated governments in the south that food for export is a problem rather than a solution to global poverty. They have politicized ordinary people to stand up for their rights, as in the Philippines and South Africa. An authentic globalization is growing as never before, and this is exciting.
Today, we are presented with an extraordinary opportunity, thanks to the crash of Wall Street and the revelation, for ordinary people, that the free market has nothing to do with freedom. The opportunity is to recognize a stirring in America that is unfamiliar to many on the left, but is related to a great popular movement growing all over the world.
Across the world, social movements and grassroots organizations have emerged to fight free market dogma. They have educated governments in the south that food for export is a problem rather than a solution to global poverty. They have politicized ordinary people to stand up for their rights, as in the Philippines and South Africa. An authentic globalization is growing as never before, and this is exciting.
In the 1950s, we never expected the great wind of the 1960s to blow. Feel the breeze today. In the last eight months millions of angry emails, sent by ordinary Americans, have flooded Washington. This has not happened before. People are outraged as their lives are attacked; they bear no resemblance to the massive mass presented by the media.
Look at the polls that are seldom reported. More than two thirds of Americans say the government should care for those who cannot care for themselves; 64 percent would pay higher taxes to guarantee health care for everyone; 59 percent are favorable towards unions; 70 percent want nuclear disarmament; 72 percent want the US completely out of Iraq; and so on. For too long, ordinary Americans have been cast in stereotypes that are contemptuous. That is why the progressive attitudes of ordinary people are seldom reported in the media. They are not ignorant. They are subversive. They are informed. And they are "anti-American".
I once asked a friend, the great American war correspondent and humanitarian Martha Gellhorn, to explain "anti-American" to me. "I'll tell you what 'anti-American' is," she said. "It's what governments and their vested interested call those who honor America by objecting to war and the theft of resources and believing in all of humanity. There are millions of these anti-Americans in the United States. They are ordinary people who belong to no elite and who judge their government in moral terms, though they would call it common decency. They are not vain. They are the people with a wakeful conscience, the best of America's citizens. They can be counted on. They were in the south with the Civil Rights movement, ending slavery. They were in the streets, demanding an end to the wars in Asia. Sure, they disappear from view now and then, but they are like seeds beneath the snow. I would say they are truly exceptional."
A certain populism is once again growing in America and which has a proud, if forgotten past. In the nineteenth century, an authentic grassroots Americanism was expressed in populism's achievements: women's suffrage, the campaign for an eight-hour day, graduated income tax and public ownership of railways and communications, and breaking the power of corporate lobbyists.
Look at the polls that are seldom reported. More than two thirds of Americans say the government should care for those who cannot care for themselves; 64 percent would pay higher taxes to guarantee health care for everyone; 59 percent are favorable towards unions; 70 percent want nuclear disarmament; 72 percent want the US completely out of Iraq; and so on. For too long, ordinary Americans have been cast in stereotypes that are contemptuous. That is why the progressive attitudes of ordinary people are seldom reported in the media. They are not ignorant. They are subversive. They are informed. And they are "anti-American".
I once asked a friend, the great American war correspondent and humanitarian Martha Gellhorn, to explain "anti-American" to me. "I'll tell you what 'anti-American' is," she said. "It's what governments and their vested interested call those who honor America by objecting to war and the theft of resources and believing in all of humanity. There are millions of these anti-Americans in the United States. They are ordinary people who belong to no elite and who judge their government in moral terms, though they would call it common decency. They are not vain. They are the people with a wakeful conscience, the best of America's citizens. They can be counted on. They were in the south with the Civil Rights movement, ending slavery. They were in the streets, demanding an end to the wars in Asia. Sure, they disappear from view now and then, but they are like seeds beneath the snow. I would say they are truly exceptional."
A certain populism is once again growing in America and which has a proud, if forgotten past. In the nineteenth century, an authentic grassroots Americanism was expressed in populism's achievements: women's suffrage, the campaign for an eight-hour day, graduated income tax and public ownership of railways and communications, and breaking the power of corporate lobbyists.
What Obama and the bankers and the generals, and the IMF and the CIA and CNN fear is ordinary people coming together and acting together. It is a fear as old as democracy: a fear that suddenly people convert their anger to action and are guided by the truth. "At a time of universal deceit," wrote George Orwell, "telling the truth a revolutionary act."
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