Technology: "Intel Unveils 'Mind-Reading' Brainscan"
by Samantha Gross
For now, the project's accomplishments are far more modest – it can only be used with prohibitively expensive and bulky fMRI equipment and hasn't yet been adapted to analyze abstract thoughts. The system works best when a person is first scanned while thinking of dozens of different concrete nouns – words like "bear" or "hammer." When test subjects are then asked to pick one of two new terms and think about it, the software uses the earlier results as a baseline to determine what the person is thinking. The software works by analyzing the shared attributes of different words. For example, a person who is thinking of a bear uses the same parts of the brain that light up when he or she thinks of a puppy or something else furry. A person thinking of a bear also shows activity in the amygdala – home of the fight-or-flight response.
While Intel primarily makes computer processors and other hardware, it often works to develop and demonstrate new technologies in an effort to stimulate the market and advance its reputation. Other innovations on display at Wednesday's Intel event in Manhattan included:
• "Dispute Finder" technology that monitors users' conversations and Internet browsing to warn them when they encounter contested or inaccurate information. The software mines the Internet to find instances in which writers have claimed something is untrue. It then uses speech recognition technology to monitor conversations.
• A transparent holographic shopping display that could be used in department stores to point consumers to featured items. Shoppers could also use the giant screen to search the store's inventory, call up maps, and send item information to their cell phones.
• A TV set-top box that connects wirelessly to your laptop and monitors your Internet search history, as well as your TV viewing, to offer relevant video."
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